There are a number of aspects to optimising sites for Search Engines, optimising keyword density, selecting alternative graphic text and link text. There is one that is often overlooked, the path URL. Its common knowledge that the name of the file (as opposed to the title), but this canalso be extended to the file path also.

The ahb Solutions site is currently undergoing updates, primarily to make the URLs more SEO friendly. However when changing the path there's a risk, not a risk it's a certainty, that sites listing to the page will show as a broken link. Solution is to leave the old URL in place but use a "301 redirect" to the new location for the page.